Michael Castengera is an instructor at the Grady College of Journalism and Mass Communication at the University of Georgia AND President of Media Strategies and Tactics Inc., a consulting firm that works with all media but primarily broadcasting. His background includes ten years as a newspaper reporter and editor, followed by 20-plus years in television where he has been a reporter, assignment manager, managing editor, assistant news director, news director and station manager. He has worked at television stations large (Miami, St. Louis), medium (Jacksonville, Oklahoma City, Lexington, Fort Myers) and small (Corpus Christi, Beaumont). His client list, past and present, numbers more than a hundred and includes major broadcasters as well as family-owned operations.